fasta.
Pitch calculator

What the per-ride fee earns across the fleet. Money moves passenger → vehicle's own till; Fasta bills the owner per transaction at month end. Drag the sliders mid-pitch.

Assumptions

1,000
33
6
50%
2.00
1.25
70,000

Margin per transaction: KES 0.75

Profit per month
KES 2,157,500
KES 25.9M a year · 2,970,000 transactions/month
Fee doesn't cover the cost per transaction
Revenue / mo
5.94M
at KES 2.00 per ride
Costs / mo
3.78M
3.71M variable + 70K fixed
Owner pays / vehicle
5,940
billed monthly, per vehicle
Break-even
3.1 rides
per vehicle per day

Profit against adoption

Share of passengers who pay with Fasta, everything else as set

One 33-seater doing 6 trips: 198 passengers a day, 99 pay with Fasta — the owner is billed KES 5,940 a month.
Assumptions baked in:
  • 30 operating days a month, full loads per trip.
  • Fares go straight to the vehicle's own till or paybill; Fasta never holds the money. The fee is invoiced to the owner/SACCO on per-vehicle transaction counts.
  • Cost per transaction should cover the USSD session and the conductor SMS; fixed costs cover the dedicated USSD code, hosting and support.